Guinness announced in a press release Thursday night that Reebok International Ltd. set a new world record for most new records created in a 48-hour period.
Reebok executives were delighted to learn that their record for new records also counted as a new record, increasing the total by one. The record record brought the total up from 62 to 63 new records completed in a 2-day span.
“Our goal was 62 records, but inadvertently setting 63 really boosted the reach of this marketing campaign,” said Matt O’Toole, former chief marketing officer and current president of Reebok.
“The real credit for the campaign’s success belongs to our fantastic notaries who carefully stated the specifics of each obscure test in order to guarantee each athlete would successfully break a record on their first attempt. This saved us the time we needed to meet our arbitrary 48-hour deadline,” O’Toole stated.
Reebok’s attempt nearly fell short when Camille Leblanc-Bazinet and Dave Lipson’s submission for “Max Synchronized Push-Ups by a Couple” was initially rejected by Guinness. Lipson and Bazinet had failed to beat the existing record set by Igor and Anna Pushkin of Russia. The paperwork was quickly refiled as “Max Synchronized Push-Ups by a Jewish-American Man and French-Canadian Woman,” creating a new, unique category within Guinness’s archives, and thus setting another new world record.
“It’s going to be really hard to beat 63 in 2 days,” said O’Toole. “I guess next year we’ll just make it 2.5 days since no one has tried that before.”