Touted as “The World’s Largest Hardcore Training Site,” T-Nation has announced that it has come dangerously close to exhausting its supply of old CrossFit articles to recycle on its social media accounts.
“When we post an article that criticizes CrossFit, it gets us a ton of traffic,” says Dominick Schweaty, T-Nation’s Editor-in-Chief. “Controversial CrossFit articles are T-Nation’s lifeblood, but there are only a handful of people who work for our company that can even read, so producing new articles each month isn’t an option for us.”
Schweaty says he’s not sure what will happen to the organization when he runs out of CrossFit-themed click bait, but he admits he’s scraping the bottom of the barrel.
“We can get by promoting headlines like ‘tips to increase your chest size,’ and other articles that feed on male insecurity, but 70% of our social media engagement actually comes from CrossFit cult members responding to three-year-old articles criticizing their program. We don’t want to lose that.”